NOW Yellowjackets

NOW Promo

SILVER Winner – Best Programme Promotion – Promax Europe 2023
SILVER Winner – Best Drama Promo – Promax UK 2022

Showtime’s Yellowjackets airs in the U.K. the Winter of 2021 and I spend MONTHS asking people if they’ve watched it yet and if not, listing them all the reasons they should. I was born to promote this show.

There was so much we loved about Yellowjackets – the mystery, the teen drama, the dual-time narrative, the horror. But where to start? Day 1 sounded like a good place.

We wanted to really capture the grim isolation the characters felt, stranded alone in the forest and build the horror and paranoia that begins to consume them into that.

Between the dramatic edit, the sound design and the concept, I really love what we did with this promo and how effective it was in showcasing the tone of the show, creating just enough intrigue that the viewer has to watch it, but without really giving anything away at all.

Co-created with Jacob Woodorth.
GFX Design: Sten Sheppard
Audio Engineer: James Taylor (Bubble)