NOW Fight Club

NOW Promo

A cult film of the 90s, famous stars and one particular famous quote: the first rule of fight club is you do not talk about fight club. So, how do you promote the film Fight Club whilst living by it’s own rules? I was curious about how to make that work, what it would look like and how far could I take it. There were many different approaches to this challenge, one I’d set myself, that I explored and this is how it turned out.

GFX DESIGN: Shraddha Depala
SOUND ENGINEER: Monica Ramirez Leon